Woman Becomes Accidental Beauty Influencer After Hilarious Videos Go Viral
“One of the great things about TikTok is its ability to turn anyone into an influencer—sometimes without them ever realizing it's happening.
This accidental rise to fame is one that London-based Helena Moody can relate to, as the 29-year-old social media manager and comedian's video about her ghostly foundation shade has now secured her an unofficial third job as a beauty influencer.
Moody first started her rise to TikTok fame on March 27, sharing a video about her shock at being shade matched to Nars' lightest shade of its Soft Matte Foundation, called Oslo, telling viewers, "I look like a ghost."
The video quickly caught the attention of TikTok users, gaining 14 million views and almost 800,000 likes since being posted—with the video's success leading to Moody grasping the attention of beauty brands as she becomes an overnight beauty influencer…”