PROBLEM:

Briefed to launch a new show with CBBC with content that would be featured on their main CBBC platforms.

ACTION:

Worked alongside CBBC to coordinate filming on-set of an approved social media strategy to promote the show, interview the talent involved, and ensure social media filming did not disrupt show filming.

RESULT:

Provided CBBC with hundreds of edited social media clips that met each point on their brief and were produced within just two core weeks of filming. The social clips received over 1M+ reach cross-platform, and drove viewership figures up.