Drama Queens x ITV

PROBLEM:

Briefed to launch a new show with ITV with content that would be featured on new Facebook, Instagram and TikTok pages.

ACTION:

Led on strategy development for the first series identifying areas of potential growth and developing content ideas. Pitched this strategy to the Director of Reality Commissioning for ITV. Assisted in the production and activation of said strategy.

RESULT:

  • TikTok account gained 24k followers with half a million likes, and a reach of approximately 8 million across the series.

  • Instagram account gained 14k followers with a reach of approximately 10 million across the series.

  • Facebook account gained 30k followers with a reach of approximately 7 million across the series.

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Women's Equality Party